Inside you’ll discover
• The origins of the American cowboy and how the first cattlemen shaped the culture of the West.
• How painters, photographers and Hollywood helped build the myth of the cowboy and turned Western style into a global symbol.
• The evolution of Western clothing through two iconic garments: the Western shirt and the legendary Stetson hat.
• Conversations with passionate figures of the Western world, including Cowboy Phil Rupp, Courtenay De Hoff, Sergio Guardi of Barbanera, and vintage collector Bernie McMahon.
• A deep dive into the heritage of the American West and the lasting influence of Western garments on modern style.
